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Sal Carlson was a musician and booking agent in the San Francisco/Bay Area for many decades. He performed often at events such as the SF 49ers home games, and was a booking agent for up and coming Bay Area bands such as Creedence Clearwater Revival.
Sal played shows at Hoberg’s Resort near Lake Tahoe and then participated in the Battle of the Bands at the St. Francis hotel in the fifties. Throughout his career, he played at many of San Francisco’s most popular venues and many well known resorts around Lake Tahoe and in Reno.
Sal backed many well known performers such as Bob Hope, Pat Boone, and Roger Miller. He was most often found playing the Trumpet but was also a composer and vocalist, and was the musical director for the Jack Carney Show.
Sal Carson’s Big Band was the San Francisco 49er’s band and they played at all of the 49er’s home games for many seasons. Sal was the composer of the 49er song “49ers So Proud and Bold.
Sal and his 33 piece band also recorded albums – one of them with Vic Damone live in San Francisco.
When he was not performing, he ran a successful booking agency out of his home in Moraga, CA that worked with famous Bay Area bands such as Creedence Clearwater Revival, Santana, and the Loading Zone.
Consistent with many of the memoirs on this site, Mr. Carlson’s memoirs cover only a very small piece of the individual’s life, meaning that the material presented here is just a small glimpse into the life of a musician and promoter that found success in the San Francisco bay area. If anyone has any other memories of Sal Carson that they would like to share, please contact us or write below in the comments section.
A San Francisco Bay Area Music Legend
Sal Carson and the San Francisco 49er band playing at Candllestick Park.
A letter from Sal Carson regarding the booking of a band for a high school prom.
This letter mentions Creedence Clearwater Revival and The Sons of Champlin.
Some of the venues where the Sal Carson Band performed.
Harvey's at Lake Tahoe's North Shore.